In the most recent Roundtable, there were some general questions about the capabilities of Flash sites and content to be optimized for search engines. Our Art Director and resident Flash expert, Dan Rouse, did some research, that can be found on our Articles page. In summary, it can be done, but the content and the Flash have to be crafted properly.

Creating Flash is one of those things that can be easily done badly. The investement in the application to create it, and the ability to make simple slideshows and animation has a low threshold. The learning curve rises dramatically as you transition to tasteful, well crafted Flash. In other words, something like Dan might create.

We had the second edition of the ‘Roundtable’ last night and it was great fun! The topic for the night was video.

After about a half hour of hanging out and networking, D2 Productions (Marlborough, MA) gave an informative presentation on live webcasts. After that, SOMA Media Arts (Lowell, MA) detailed some of the issues with video across the internet and television platforms and the convergence of these technologies. The presentations were followed by a roundtable discussion where ideas flowed freely.

Thanks to SOMA and D2 for taking time out of their busy schedules to create such compelling and informative presentations. In addition, special thanks to all who came, especially Kevin Skarritt, of Acorn Creative, who came from Laconia, NH and Andy Mazzarella, of iMedia Solutions, who traveled from Dartmouth, MA.

See you next month at Da Shoe!