News and Views from CommAREus

Our thoughts on life, business, design, and creativity.

Archive for June, 2007

Logo Design is Never Easy!

Jun. 24th 2007

As anyone who has done any logo design knows, it is never an easy task. Sometimes, especially if there are committees to review, it can break out into some type of unholy-religious-civil war!

Well, first and foremost, it’s best to get some professional design help. With that said, it’s also useful to follow some of the advice of the professionals you hire.

Recently, we collaborated up here in the attic on a brainstorming and research session on logo design. We wanted to put it in a format that was ‘bite sized’ and easy to read.

Here’s the fruit of that effort. We call it: “Ten Things to Consider When Designing a Logo”. Enjoy!
Designing a logo

The Power of Video Using Flash

Jun. 18th 2007

OK, it’s obvious to most of us that video can communicate on websites like no other medium and that Flash is the best way to do this. At least, for now…

Recently I was doing some research on RSS and Wikis and stumbled upon a couple of tutorails:
RSS in plain English

and Wikis in plain English

These brilliantly done videos were produced by a web consulting company that specializes in social design: Common Craft. After poking around their site, it looks like they are going to start producing videos for others. I’m not surprised!

Posted by Al Morel | in Flash, Technology, Web Design | No Comments »

Testing Websites in Web Browsers

Jun. 15th 2007

A few weeks ago, we received a call from a client in the middle of a design job: “Oh by the way, we have to design the site for Internet Explorer 5.0 for Macintosh.” (Hear the sirens in the background?)

This prompted us to do some research on web design and browser compatibility. We call it: “How to Play a CD on Grandpa’s Phonograph.” It’s up on the White Papers section of our website. Thanks to our partner, Dan Rouse for this work.

We routinely test all websites for IE 6 and up, Firefox, Safari, and Opera. According to our research, this accounts for over 98% of the browser user base.

If you have a website that has a large constituency in that 2%, just let us know. We can do it, although it does take some more time to tweak the site.

Now that was a REAL Roundtable!

Jun. 7th 2007

We decided to dispense with the presentation part of the Roundtable this month and we didn’t skip a beat. We don’t need no stinking edeu-kation!

So, we networked, ordered dinner, made introductions and then started the roundtable discussion. The next thing we knew it was 5-of-nine and time for everyone to share one of their favorite movies.

Project management for creatives was the primary topic that emerged. Lots of great input and insights.

A special Holla! has to go out to Kevin Roy of Baylinemedia, who travelled the greatest distance, (Hamilton, MA) and to Jay Wightman of PIER Inc., who endured the gauntlet of a Mass Pike traffic from an accident to get there.

The next event is Monday, July 9. Hope to see everyone there.
Roundtable in June

Posted by Al Morel | in Graphic Design | No Comments »