Before I got into the web biz, a friend of mine hired his next-door-neighbor’s-boyfriend’s-cousin’s-roomate to design a new website for his company. Although he got a great price, it ended up costing him over $50,000 in legal fees and compensation. His web guy copied content off of another website.
We’ve all heard the current mantra, “Content is king” and to that end companies and individuals need to protect their assets.
One of my favorite websites is Mediashift at PBS. There was a recent article that speaks to the new tools out there for identifying sites that rip content.
These days, when I go to the movies and plunk down 20 or so dollars, my expectation is that this event will change my life somehow. I can’t say that James Cameron’s Avatar did that for me. It seemed somewhat trite and frankly, I was bored after the first two hours of special effects.
If you are in the world of business, marketing, website design, etc. you are probably fielding some array questions about social media and what it’s all about.
This is one of the best resources I’ve found out there for explaining all this linkedinfacebooktwitterblogmyspace drama. I use it as a starting point when someone asks me about the subject.
This is a presentation that David Meerman Scott gave to the Business Marketing Association last year. It’s targeted for business-to-business applications but can be easily transferred for all types of uses.
Enjoy!
David Meerman Scott is the author of several NYT best selling business/marketing books including, The New Rules of Marketing and PR, and The Word Wide Rave.
