Many organizations are in complete chaos with advent of free on the web. You don’t have to look any further than the music and publishing industries to see the the mayhem.

Chris Anderson, editor of Wired Magazine and Author of the bestseller, “Free: The Future of a Radical Price” explains about the new economies of our favorite word: FREE.

Times change. Markets change. Technologies change. Fundamentals don’t.
…in Marketing, or most anything for that matter!

The 3W initiative is a series of templates that we’ve designed to be used with the blogging software WordPress.

This program was created to give web designers and others in the internet field an offering that they can re-brand and offer to their customers at an affordable entry level price.

When completed, the websites can be easily updated and expanded using a standard web browser and basic computer skills.

This offering is perfect for a client that:
• Wants to update their own site
• Needs a blog
• Wants to market via social networking
• Looking for a very affordable price

For more information, please take a look at the 3W website: www.webswithwordpress.com

By Al Morel
Recently, our client American Well, was profiled in an article in the Wall Street Journal: Cough, Cough. Is There a Doctor in the Mouse?

American Well is a company that is a pioneer in online health care. The concept is that patients can contact a physician online and get a great majority of services that they need. Physicians achieve an improved quality of life as they can practice when and where they choose. And health care providers achieve economies that allow them to provide more targeted care and control costs.

OK, here’s our connection: This photo from the WSJ article is from a Flash presentation that we created for American Well. It’s a stretch, I know. We also produced and edited the video for the presentation as well.

Here’s the presentation from the American Site.
Introduction to American Well: Talk to a doctor now.

American Well has been profiled recently in other media as well.
The New York Times Visit the Doctor with a Click of Your Mouse
NECN Doctors Will Make Web Calls in Hawaii

To find out more, check out the American Well Website.

By Al Morel

This past week, I was on the phone with a ‘programming guy’ who is starting up a web development business and he sent me, with great pride, to a site that he had designed. To say that it was horrific, is a gross understatement. It was actually worse than a page that we did for April Fools Day, when we started up two years ago. Take a look here to see it in all its beauty, including rotating and blinking text!

I’m not going to post this website but it got me thinking about what really constitutes good website design. My off the cuff summary:

It is visually appealing;
It gives the sense of professionalism;
It’s easy to figure out what it is and how to use it.

Of course, there is much that makes up good design. Some of it it apparent to all, and some is a mystery to all but one; the eye of the beholder.